Saturday, 20 November 2010

My Audience


Our audience are mostly from the 'indie' scene. We believe they would be older teens to young adults due to the fact that this music is normally aimed at this age. The rock/indie music appeals to a lot of young people as it is considered cool. Thinking of clothing and props in our video we looked to a typical indie bar. The clothes are mostly casual but with some style and hair and makeup was very modern. Most young teens and adults like to go out to bars and drink something we thought was important in our video. To get the full image right we looked to popular teenage cultures such as the British tv show 'Skins'. We looked at the way the characters behaved, what they wore and where they liked to have fun. We also looked at other indie bands similar to Jet and made comparisons in the style of their music. Indie music is normally very upbeat and is related with alot of modern rock music.

Tuesday, 9 November 2010

Call Sheet for Time and Tide

Our call sheet is basically planning where we are going to film, what kind of cast we need, props and costume. We did not need a lot of props because our music video is based on different people interacting rather than props or symbolic objects. The costume is the type found on a typical night out and the club is very modern and the type of place that young adults hang out in. We believe it fits in with the mise en scene of the song as it is very modern, stylish and the characters in the video can relate to the young people who would listen to this genre of music.

Advertising Poster for Jet Band


We decided that we wanted to keep with the same red and black theme as the logo and the digipack cover. The logo at the top has the same colour and shape as the side borders. The image of Nick holding the mic shows that the band is all about the music, the costume and the stern face gives an impression of a cool rock band. At the left side, all the information relates to that of a typical band poster and gives advertisement not only for the c.d. but tour dates that a band would have up. The presence of the song 'Are You Gonna Be My Girl' gives an advertisement boost as fans who like that song would be inclined to purchase the whole album. The poster is brought out by the bright colour of the red so that it stands out more however the blacks and the cartoon effect on Nick shows that the band is modern and stylish.