Our audience are mostly from the 'indie' scene. We believe they would be older teens to young adults due to the fact that this music is normally aimed at this age. The rock/indie music appeals to a lot of young people as it is considered cool. Thinking of clothing and props in our video we looked to a typical indie bar. The clothes are mostly casual but with some style and hair and makeup was very modern. Most young teens and adults like to go out to bars and drink something we thought was important in our video. To get the full image right we looked to popular teenage cultures such as the British tv show 'Skins'. We looked at the way the characters behaved, what they wore and where they liked to have fun. We also looked at other indie bands similar to Jet and made comparisons in the style of their music. Indie music is normally very upbeat and is related with alot of modern rock music.
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