Digi pack

To create out digi-pack, we decided to keep the same colour scheme and logo as the poster. This means that people who see the poster can find the product easily as they will recognize the style of it. We thought it was important to include stylish images of the band members and also the song lyrics, which is a key feature in most digi-packs and c.d.'s sold. The difficulties we came up with whilst creating the digi-pack was getting the sizes of the images equal. We used the size tool to make sure that each image was equal and that they all fitted on the digipack. We thought that style was importaint and it took us a while to be able to get the lyrics on without them looking messy or unprofessional.

My Audience

Our audience are mostly from the 'indie' scene. We believe they would be older teens to young adults due to the fact that this music is normally aimed at this age. The rock/indie music appeals to a lot of young people as it is considered cool. Thinking of clothing and props in our video we looked to a typical indie bar. The clothes are mostly casual but with some style and hair and makeup was very modern. Most young teens and adults like to go out to bars and drink something we thought was important in our video. To get the full image right we looked to popular teenage cultures such as the British tv show 'Skins'. We looked at the way the characters behaved, what they wore and where they liked to have fun. We also looked at other indie bands similar to Jet and made comparisons in the style of their music. Indie music is normally very upbeat and is related with alot of modern rock music.

Call Sheet for Time and Tide

Our call sheet is basically planning where we are going to film, what kind of cast we need, props and costume. We did not need a lot of props because our music video is based on different people interacting rather than props or symbolic objects. The costume is the type found on a typical night out and the club is very modern and the type of place that young adults hang out in. We believe it fits in with the mise en scene of the song as it is very modern, stylish and the characters in the video can relate to the young people who would listen to this genre of music.

Advertising Poster for Jet Band

We decided that we wanted to keep with the same red and black theme as the logo and the digipack cover. The logo at the top has the same colour and shape as the side borders. The image of Nick holding the mic shows that the band is all about the music, the costume and the stern face gives an impression of a cool rock band. At the left side, all the information relates to that of a typical band poster and gives advertisement not only for the c.d. but tour dates that a band would have up. The presence of the song 'Are You Gonna Be My Girl' gives an advertisement boost as fans who like that song would be inclined to purchase the whole album. The poster is brought out by the bright colour of the red so that it stands out more however the blacks and the cartoon effect on Nick shows that the band is modern and stylish.

Animatic

This animatic follows the story that we wish to do in our music video. We made sure that the timing was all accurate and the shots go with the beat of the music. We believe that this is as accurate as it can be although something we would improve would be the images because sometimes they lack detail. We will be relating back to our animati when filming to keep on track and to know what we have filmed and what we need to film.

Questionnaire for Audience

Questionnaire

1.What is your favourite genre of music?

Please circle your answer

Pop Rock Techno Indie RnB Metal Dance Other

2. On a scale of one to ten, ten being the highest, how important do you think music videos are?

1 2 3 4 5 6 7 8 9 10

3. Which type of music video would you prefer to watch? Tick your choice

A video of the band performing

A video following a storyline which links in with the song

A mixture of the two above

A video that doesn’t relate to the band or the song and is quite abstract

4. Do you prefer songs which are:

Short

Medium

Long

5. Whats your favourite mood of song?

Sad Happy Angry Romantic Comedic Scary Exciting

6. Who do you think the main audience is for indie music?

Children

Yound Adults and Teenagers

Adults

Elderly People

Everyone

7. Do you think music videos help a band sell more records?

Yes

Possibly

No

8. Are you more inclined to watch a music video if you liked the song and the band that created it?

Yes

No

Doesn’t matter to me

Treatment for our Video

Treatment plan

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